Originally from Latakia, Syria, Zeinab studied fine arts and taught painting. Her father and uncle were well known Attars, people who extract natural essence from flowers and plants for health benefits. As a child, she was fascinated by how her father extracted flower essence: “We had a garden with lemon trees and we would gather the flowers of the lemon tree together to extract the essence [...] After he passed away, I carried on and started first distributing bottles of plant extracts in his honor, as he would have done if he was alive.
“The LIFE Project mentors me and gives me direction,” she explained from the LIFE Food Enterprise Center in Istanbul.
Fatma joined the inaugural cohort of entrepreneurs for four months of incubation, during which she got a crash course in food entrepreneurship and navigating the regulatory environment in Turkey.