Although he enrolled in an entrepreneurship executive training course while in university, Ahmet truly built the skills he viewed as crucial for his success when he started mountain climbing as a sport. “It added a lot to my creativity and capacity when it comes to entrepreneurship…In this period I did a lot of personal development and learned how to survive with very little resources.” When deciding what to produce as an entrepreneur, Ahmet settled on the food sector because he wanted to produce something that is healthy, “there is nothing more beneficial and healthier for people than healthy food.”
Ammar’s dream project is starting a food business focused on desserts and smoothies. He even already has a name for it: PH7 or ‘Pleasure of Heaven’. Since deciding on his initial idea, Ammar has been looking to rent a small restaurant in the Fatih neighborhood of Istanbul to start his business and is looking for business partners to promote his product and fund his start-up costs.
“The LIFE Project mentors me and gives me direction,” she explained from the LIFE Food Enterprise Center in Istanbul.
Fatma joined the inaugural cohort of entrepreneurs for four months of incubation, during which she got a crash course in food entrepreneurship and navigating the regulatory environment in Turkey.